AWEARNESS Launch Party Featuring Kenneth Cole, Mayor Newsom, Robert Redford Draws Record-Breaking Crowd

Posted on December 3, 2008 – 3:33 pm

The Good Business Network welcomed its largest crowd yet – 625 enthusiastic attendees –to celebrate the West coast launch of Kenneth Cole’s new book, AWEARNESS: Inspiring Stories About How to Make a Difference and the Bay Area change agents who contributed their essays for the project.

In addition to inspiring remarks by Kenneth Cole, Mayor Newsom and Robert Redford, GBN co-founder Brad Hennig presented Kenneth Cole with the Good Business Network’s 2008 Changemaker Award for his groundbreaking humanitarian work and innovative social cause marketing initiatives.

If you weren’t able to join us (or if you want to relive the evening), you can always:

• Read the San Francisco Chronicle’s coverage here and here

• Listen to Mayor Newsom’s radio interview with Kenneth Cole

• View event video and photos

The Good Business Network extends special thanks to Mayor Gavin Newsom and his staff, FORA.tv, Skyy Spirits and Trinchero Family Winery.

As always, we’d like to hear your feedback, suggestions for future programs and ideas for working together so please contact us.